The Client
Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 170 countries. Founded in 1870 by George Garvin Brown, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands.
My Work
Owning such brands as Jack Daniel’s, Woodford Reserve and Finlandia Vodka I am able to work with their London based marketing team on a range of projects from conceptual design pieces to promotional marketing material.
Premium Whiskey Christmas 2020
The brief was to create a set of visuals to promote the premium whiskey brands as a group in the on-trade at Christmas. The limitation was that these were going in the various supermarkets so the bottles needed to be able to move, sometimes promoting 3 brands, sometimes 5. The designs show the variety of concept work I was asked to produced and my approach for this project. The design was used for the in-store point of sale and the shipper unit that holds the bottles.
