TESCO CAFE
Rebrand and development

Working with the brilliant team that is Fudami www.fudami.co.uk, we rebranded Tesco Cafe. Initially the logo was developed which led to creating all POS and marketing material. Tesco Cafe rolled this out to all 200 cafes across the UK. A great insight for me into customer journey that Fudami specialise in. Interesting to look at the importance of customer flow, in much more detail.