Bellacrafts

Posted by on Sep 16, 2015 in Blog | Comments Off on Bellacrafts

Lovely new client. Creating a new style for their promotional bits. Flyers, outside banners, event promotion. They are currently updating their website to sit inline with this new look. http://www.bellacrafts.co.uk/

Bella

 

Ideal Collection Christmas Booklet

Posted by on Sep 16, 2015 in Blog | Comments Off on Ideal Collection Christmas Booklet

Christmas at Ideal Collection. http://www.idealcollection.co.uk/

Christmas booklet, individual menus, menu holder and website banners created.

FullXmas

‘Artswork’ Postcard Brochure

Posted by on Jul 17, 2015 in Blog | Comments Off on ‘Artswork’ Postcard Brochure

http://www.artswork.org.uk/

Artswork is committed to transforming the lives of children and young people through arts and cultural practice. They are a National Youth Arts Development Agency and a Registered Charity supported by Arts Council England.

I’ve just finished their concertina tear off postcard brochure. Next is to convert this into pull up banners… Artswork get involved with so much and they have so many impactful photos, its a waste not to show them off – so we are!    #brochures #pullupbanners www.bongocreative.co.uk

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Artwork Brochure

Crepes & Co Kiosk design and installation

Posted by on Jul 1, 2015 in Uncategorized | Comments Off on Crepes & Co Kiosk design and installation

Graphic design southampton, kiosk branding, design southampton, branding, shop signage

Graphic design project for branding an eatery at West Quay Shopping centre – www.bongocreative.co.uk

I’ve just finished working on the design of the Crepes & Co. Kiosk at West Quay shopping centre Southampton. It’s panels are very small so the challenge was to make the menu as clear as possible. I also had to work closely with the team at West Quay to ensure it was in keeping with their standards and guidelines, while at the same time keeping the client happy. Before I started it was very stark with a menu that was confusing. I then designed each panel creating a new and more current design theme. This was then sent to Bigstuff.co.uk to work their magic. They also installed it for me and did a great job. I think the customer journey is now a lot easier and I hope the crepes at Crepes & Co are flying off of the griddle!

Before

Design2 Design1 Design3

Panel pesign

After

How to spot a bad logo design

Posted by on May 21, 2015 in Blog, Uncategorized | Comments Off on How to spot a bad logo design

As a graphic designer based in Southampton where there are more and more new businesses popping up, I have been looking at logos quite a bit recently. I read this from a blog that caught my eye and its so true. Its very hard to charge a lot for logo design yet its the one thing that you will use on everything and that will make you stand out in your industry.

Nowadays it seems many people are claiming to have the knowledge and expertise available to design professional quality logos.

But the amount of work involved in creating a unique identity is often underestimated. It’s incredibly difficult to make a living as a freelance graphic designer when you’re charging a pittance for your work.

If someone claims to be able to provide you with a professional quality logo for £50 (or even lower), you have to question exactly how much time and effort is being spent on developing your design

Not a lot I’ll bet.

Why the quality of your logo matters

Your logo is what identifies your company and helps you stand out from the competition. It’s your first chance to make a good impression.

If it’s a cheap, dated, generic design, what does that say about your company?

When it comes to your branding it’s always best to seek the expertise of a professional, experienced graphic designer.

But with so many people claiming to be able to offer professional logo design at rock-bottom prices, how can you spot a bad logo design if you don’t know anything about graphic design yourself?

Here’s 10 things to look out for in a designers’ portfolio that may give away their lack of expertise.

 

1. Generic, unimaginative design

Be aware of literal, ‘obvious’ logos or those without any real idea behind them.

One of the first things you think of that relates to a hair salon is probably a pair of scissors, a library would likely be a book.

Has the designer done something clever or completely unexpected with the idea, or have they gone with an obvious or generic design?

 

2. Poor Typography

This the most common sign a designer lacks experience. A professional designer will pay close attention to details that you probably wouldn’t notice unless you were made aware of them.

One of the most important and time consuming processes is known as kerning. This involves manually adjusting the spacing between each letter, one at a time, to make the text a lot easier to read.

 

You might not be able to notice a significant difference, but some fonts have worse automatic kerning than others. If it’s not adjusted, the text can look ugly or even look like another word completely.

 

3. Poor choice of typeface

Would you even consider leaving a loved one in the hands of a funeral director who’s logo features their name in a cartoony font

I know I wouldn’t.

Typefaces imply a tone of voice and help towards a feel or emotion related to your company. Ask yourself “What tone of voice does this logo convey?”

A poor choice here could be devastating for your brand.

 

4. Poor choice of colours

Colour is an important consideration in the logo design process. It can say a lot more about your company than you think.

There are many colours that work together and many more that don’t.

The colour can be affected by the paper stock being printed onto. The printing method can also affect the appearance of colour.

A professional designer will be able to advise you on colour values to use and which to avoid.

Basically, stay away from bright neon colours!

 

5. Pixelated edges

Logos that feature pixelated edges* could indicate the logo has been created in Photoshop or another software package that’s not intended for creating logos.

Photoshop produces raster images created from pixels (tiny squares), whereas a vector image is created through math.

Put simply, vector images can be scaled up or down to any size without losing quality or becoming pixelated. Raster images will not, and therefore you will find yourself with a logo that looks pixelated at any size other than the size it was created at.

* It’s entirely possible that the image itself is pixelated and not the design. I wouldn’t base your decision on this alone but certainly look for pixelation in any printed material.

 

6. Uses photographic images

A photograph is a raster image created from pixels. You therefore cannot change its scale without losing detail and causing pixelation.

Any logo that features photography is a clear sign the designer has no idea about logo design.

Stay well away.

 

7. Uses clip art

Copying an image from a website, slapping a company name on it and calling it done is not professional logo design. The abomination created is not a professional quality logo.

Don’t waste your money.

 

8. Reliant on effects

A good logo should work entirely in black and white, ideally without text (unless it’s a typographic logo of course).

Using subtle gradients on logos is a bit of a trend at the minute, but it’s important to remember that the logo must also work as a solid black shape without the effects applied

 

9. ‘Familiar’ designs

Arguably the number one sign you should stay away from a designer.

If their portfolio features designs that are similar to existing logos or are based on concepts from recognisable brand identities, stay well away.

Should they design you a logo based on an already exiting logo that infringes copyright, then it will be you that’s hit with the legal difficulties, not the designer.

You can argue all you want that the designer is at fault, but the responsibility lies with you.

 

10. Extra clutter

An effective logo design relies on simplicity. It’s not about what you add, but what you take away.

Think of how simple some of the most iconic brand identities are; the McDonalds arches, the Nike tick, Apple’s apple…

These logos are great examples of effective design. They’re simple, memorable, describable, they work without colour and without text and you’d recognise them even at a smaller scale.

Extra ‘stuff’ just detracts the eye and cheapens the design. It also affects legibility at smaller scales.
Conclusion

Hopefully this post has given you an overview of what to look out for when viewing a designer’s portfolio.

There are many sites that claim to offer professional graphic design and will happily take your money and throw together a logo for you in a matter of hours. This is not what I would consider a professional service.

Understandably, everyone has a budget to stick to but it’s worth seeking out a true professional and getting your brand designed properly. Shop around for quotes from different designers.

Graphic design doesn’t have to be expensive, but typically you get what you pay for.

Your brand is the face of your company. Try to see it as an investment, not an afterthought.

 

Conclusion

Hopefully this post has given you an overview of what to look out for when viewing a designer’s portfolio.

There are many sites that claim to offer professional graphic design and will happily take your money and throw together a logo for you in a matter of hours. This is not what I would consider a professional service.

Understandably, everyone has a budget to stick to but it’s worth seeking out a true professional and getting your brand designed properly. Shop around for quotes from different designers.

Graphic design doesn’t have to be expensive, but typically you get what you pay for.

Your brand is the face of your company. Try to see it as an investment, not an afterthought.

 

Bongo creative will work through the design process in the correct way and produce a logo for you to be proud of. Please ask for more details – ali@bongocreative.co.uk

My thoughts exactly

Posted by on May 14, 2015 in Blog | Comments Off on My thoughts exactly

STAY CREATIVE

SO WHY WOULD YOU WANT TO USE THE SERVICES OF A PROFESSIONAL GRAPHIC DESIGNER – BONGO CREATIVE

Posted by on May 14, 2015 in Uncategorized | Comments Off on SO WHY WOULD YOU WANT TO USE THE SERVICES OF A PROFESSIONAL GRAPHIC DESIGNER – BONGO CREATIVE

SO WHY WOULD YOU WANT TO USE THE SERVICES OF A PROFESSIONAL GRAPHIC DESIGNER – BONGO CREATIVE

The computer is a great tool, and it makes it easier for small business owners to create their own fliers, brochures, postcards and even websites. So why would you want to use the services of a professional graphic designer? Here are seven reasons why small business owners are best served by hiring a design professional to create their marketing materials.

1. You don’t have time.

Small business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a designer to help means you can get that project done and begin using it to make you more money.

2. You can’t afford not to.

By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively? If you could have paid a designer £500 and used your time to earn £1,000 for your business, you have not chosen wisely.

3. You are trying to uniquely brand your business.

Now, not every small business needs to stand out. If you’re a locksmith in a small community, for example, it may be enough to just show up in internet searches and be in the phone book. But if you’re in a market with a dozen other locksmiths, you want to stand out. You don’t do that with a clip art logo or canned flier that looks the same as 10 of those 12 competitors. Using marketing materials that are unique and stand out are a way for people to remember you. And if they think they’ve seen you before, they are more likely to choose to contact you for your products or services.

4. You want to keep your look consistent.

If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.

5. You save yourself a lot of headaches.

Let’s say you do put together something yourself, and send it off to the printer. When the proof – or worse, the finished product – comes back with problems that you didn’t anticipate, fixing or reprinting will take even more time and money. Designers know what to do to make sure a file prints out correctly.

6. You get a brand new source of ideas.

Designers are generally pretty creative folks, and they like to help their clients get the most out of every project. Hiring a designer is likely to mean that you’ll end up with a better finished product than you could have put together, even if you’re skilled at making things look good. His or her ideas may lead to a more eye-catching, more appealing and more polished piece than you would have created – thus leading to more attention from potential customers and more sales.

7. You take more pride in your marketing materials.

Have you ever been in a situation where you had an ugly or boring business card? Were you less likely to hand it out? If that brochure is outdated and uses a weird colour scheme, you may just keep it behind the counter instead of displaying it. All your marketing materials should be the best they can be for your business, or you’ll have some hesitation in presenting them to new customers.

Mettricks Cafe Below Bar Southampton

Posted by on May 14, 2015 in Blog | Comments Off on Mettricks Cafe Below Bar Southampton

A6 Double sided flyers. Designed and printed on uncoated stock.

Some lovely little brunch flyers arrived from the printer this morning! I delivered by hand and HAD to endure a delicious coffee or two!! Please visit this little gem, it’s a great place to just chill.

METTRICK’S TEA & COFFEE
The French Quarter,
117 High Street (QE2 Mile),
Old Town,
Southampton
SO14 2AA

Mettricks

Archisolve – Architectural Services, Design and Planning

Posted by on May 14, 2015 in Blog | Comments Off on Archisolve – Architectural Services, Design and Planning

Design and produced new Business Cards for my lovely new client Archisolve. www.archisolve.com

These are standard size business cards designed to fit with the new website. They are printed as quadrulex – 4 pieces of card stuck together…something different. Quality look & feel. Great to work with someone who is happy to try something different!

archisolve

Orange rooms cocktail menu

Posted by on Apr 28, 2015 in Blog | Comments Off on Orange rooms cocktail menu

Orange rooms new cocktail menu 2015. Done!

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